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Prof. Sunil Shirvaiker

Prof. Sunil Shirvaiker

Prog Director (Stats) & Associate Professor

Area of Specialisation

Statistics, Quality Assurance & Marketing Research

Interest Areas

Quality Assurance / Six Sigma, Marketing Research, Analytics, Project Management & Operations

Academic Experience

16 years

Industry Experience

25 years

Invited Talks

Guest lectures in Mumbai University – Dept. of Statistics Kalina, Bhavan’s College, Bandorkar College, Ruia College, Xavier College, SIES College, Mithibai College, Dnyansadhana College,

Academic activities

In the last nine years, he has guided 100+ M.Sc. Statistics students on industry projects.

He has also guided many M.B.A. (Marketing), M.B.A. (Pharma) and M.Sc. (Statistics) students during corporate tenure for industry projects as per the course curriculum.

Paper Presentation

He has presented a paper during an international conference on industrial mathematics organised by the Industrial Mathematics Group of I.I.T. Bombay in 2002.

Completed Research project

A research study was undertaken in 2015 to study the impact of medicines sponsored by pharma companies on pregnant women residing in rural areas. OPPI contracted this study.

Consultancy Services to Industry:

During the academic year 2017/2018, Glenmark Pharmaceuticals Ltd. hired his services as Consultant (Advisor, Market Research & Strategy) for a statistical consultancy project "Applied Statistics in Pharma Budgeting”. The project’s objective was to apply statistical forecasting in Pharma Marketing and, after validating methodology providing solutions for future application in the budgeting process. Glenmark Pharmaceuticals Limited is an Indian Multinational with global operations (consolidated revenue Rs. 9186 Crores). In India, their rank is 15th as of March 2017 (based on I.M.S. Mat Match 2017 Report).


He received the Best Faculty Award in August 2014 from the ex-president of India - Dr Abdul Kalam, during the Convocation ceremony of the School of Science.

He received the I.M.S. Asia Pacific Excellence Award for Best Performance in 2011.

He received the Best performance award in 2005 from I.M.S. Global C.E.O. for developing a new product for the pharmaceutical industry. He directed the development of this stockist audit and replaced the 40-year-old retail audit used by the pharmaceutical market research industry.

Critical Projects Handled (during corporate tenure):

  1. For Siemens India - Development & Implementation of forecasting model (ARIMA) for demand forecasting of switchgear products and motor
  2. For Sandoz Pharma / Novartis Pharma - Implemented forecasting model as a part of MRP II and achieved 95% sales plan accuracy leading to higher operational effectiveness. This resulted in 85% increase in profits despite 12% increase in sales
  3. For I.M.S. Health - Transition of 40-year-old product for Indian Pharma Industry R.S.A. to S.S.A. in 2005 (This project got Best Performance Award from Global Ims C.E.O.)
    • Project Name:Replacement of R.S.A. with S.S.A.
    • Tools & Skill Used:pharma industry knowledge, database knowledge, statistical skills, communication across teams, industry networking
    • Duration:Jan 2003 - Jul 2005
    • Project Details:The pharma industry had 40 years old product called R.S.A. (Retail Sales Audit), formed based on Pharmacies. The objective of the project was to replace this product with S.S.A. (Stockists Secondary Audit) based on data from stockists
    • Role:He was involved in making a project plan with cross-functional responsibilities and team involvement from these functions. Regular review and change / new methods to make sure that the new product was launched in August 2005
    • Designation:Project Leader
    • Team Size:30
    • Location:India (Onsite)
    • Nature of Employment:Full Time
  1. For I.M.S. Heath Information and Consulting Services India Pvt. Ltd. - Creation and Launch of H S A ( Hospital Sales Audit) in 2006
  2. For I.M.S. Heath Information and Consulting Services India Pvt. Ltd. - Launch of T S A ( Total Sales Audit) in 2011 (This project got Asia Pacific Excellence Award)

Projects Supervised (during Academic tenure)

·Brand Comparison by Utilising Social Media Data Using A Non - Parametric Test, A project with Course5 Intelligence (2019)

·Analysing And Predicting The Demand For Electronic Products For A Brand And Understanding Customer Preferences For Various Attributes And Levels Of Products, A project with Course5 Intelligence (2019)

·A.D. Improvement Recommendation Through Artificial Intelligence (A.I.) & Data Science Powered Ad Diagnosis, A project with Course5 Intelligence (2019)

·Predictive Insights and Root Cause Analysis, A project with Course5 Intelligence (2019)

·To Forecast Volume of Parts and Tools For A Luxury Vehicle Brand Using Time Series Analysis, A project with Conneqt Business Solutions Ltd. (2019)

·Optimising Loss of Sales In Assets Debt Collections Using Predictive Modelling, A project with Conneqt Business Solutions Ltd. (2019)

·Optimisation of Debt Collections For X Bucket Defaulters, A project with Conneqt Business Solutions Ltd. (2019)

·Applied Statistics in Pharma Budgeting”, A project with Glenmark Pharmaceuticals Limited (2018)

·Optimisation Of Transactions Of Accounts Receivable & Accounts Payable, A project with C.R.G. Solutions (2018)

·Material and Process Optimisation for Marine Business, A project with L & T Electrical and Automation (2017)

·Application Credit Risk Scorecard Building For Used Car Loans, A project with HDFC Bank (2017)

·Social Media Analytics in Banking, A project with HDFC Bank (2017)

·Private Car Cross-Sell Model, A project with HDFC Ergo (2017)

·Approaches Of Forecasting For A Call Center, A project with Epicenter Technologies (2017)

·Predictive Analytics For Identifying Potential C.M.S. Customers, A project with Axis Bank (2017)

·Development Of Application Scorecard For Two Wheeler Loans, A project with HDFC Bank (2016)

·Flow Model Building And Monitoring At HDFC Bank, A project with HDFC Bank (2016)

·Axis Bank Home Loans – A New Approach For Strategy Refinement, A project with Axis Bank (2016)

·Credit Risk Modeling: Probability Of Default Model For Auto Loans, A project with Federal Bank (2015)

·Improving The Life Of Bladder Used In Tyre Manufacturing Industry Using Six Sigma Methodologies, A project with CEAT Tyres (2014)

·Improvement in Delivery time of a Product - Six Sigma project in (2013)

Workshops/ Seminars / Conferences :

He has attended many national and international training courses/workshops/conferences as below:

  • He attended MRSI annual seminar in March 2019, Feb 2017 & Feb 2016
  • Analytics conference in Sep 2015
  • Attended One Week National Workshop on Research Methodology on Management and Statistical Analysis using SPSS in December 2013 organised by School of Business, ITM University, Gwalior, Madhya Pradesh, India.
  • Visited Malaysia (2006), Thailand (2007,2010), Singapore (2006) to attend international business meetings
  • 360 Degree Feedback & leadership development – 3 days in May 2010
  • Global Fundamentals of management – 1 wk at Thailand in Nov 2009
  • Leadership Development Course (module 2) – 1 wk at I.M.S. Singapore in Dec 2007
  • Visited German Headquarters of I.M.S. Health in 2000, 2001, 2003, 2005, 2007 to work on quality improvements of Indian Services
  • Consulting Fundamentals – 3 days ims international faculty in Jan 2007
  • Leadership Development Course (module 1) – 1 wk at I.M.S. Singapore in Dec 2006
  • Presentation Skills – 2 days on Dec 01
  • Workshop on Performance Appraisal & Counseling – 2 days in Dec 97
  • Communication Skills – 2 days by Creative Communications in Dec 96
  • Time management – 1 day workshop by Vincent D’Silva in Nov 95
  • Represented Sandoz Pharma, India in the International Market Research Meeting at Lugano, Switzerland, in 1994
  • Marketing Research Techniques – 1 week at ASCI, Hyderabad in Dec 93
  • International Seminar on Market Research organised by MRSI & ESOMAR at Delhi in 1993
  • Workshop on competitor strategies – 1 week at XLRI, Jamshedpur in Dec 92
  • Workshop on marketing strategies – 1 wk at Tata Management Training Centre, Pune in Dec 91

Professional Services / Memberships:

-Academic Council Member – Governing Body nominated Expert representing Commerce / Industry at Bhavan’s College (Autonomous) from December 2020

-Board of Studies member at K.J. Somaiya College Department of Statistics from 2012 to 2014.

-Board of Studies member at Mithibai College, Department of Statistics from July 2018

-Board of Studies member at Ramnarain Ruia College, Department of Statistics from February 2019

-Examiner – University of Mumbai – 2005 to 2015

-Educational Institute member of MRSI – from April 2014

-Individual Member of MRSI (Market Research Society of India) from 1992 to 2013

-Life member of ASCI

-Certified by CMSI, U.S.A. as marketing & sales professional under EN 34013 – the personal certification arm of ISO

-Member of A.S.I. (Analytics Society of India), Bangalore

Official Email Id :


Official Phone Number :


About Sunil Shirvaiker

He has 16 years of academic experience, nine years is full time and has 25 years of experience in the pharmaceutical (18 Years) and Electrical & Electronics (6+ Years) industry. He has worked both as a user and service provider of information & consultancy services.

In his current assignment at NMIMS Deemed-to-be University, as Program Director (Statistics), he is responsible for the Leadership of Statistics Department at the School of Science. Also a faculty in Applied Statistics, Operations & Marketing, member of the Board of Studies, and involved in developing New Courses. He is In-Charge Project Monitoring Committee (Statistics), which comprises industry experts in analytics and guides students in analytics projects. Also, an Internal mentor to students doing projects in the industry. As Area Chairperson Placements (School of Science) for Statistics, Biological Sciences, Chemical Sciences & Physiotherapy, in charge of school placement activities. Also gets involved in consulting work with industry on a case to case basis.

In his last assignment at I.M.S. Health Information & Consulting Services India Pvt. Ltd he worked as Director – Operations, South Asia for 12+ years. He was responsible for data supply, production, Statistical Services, I.T. & development for the previous five years. Last seven years, he was responsible for statistics & quality assurance. Post-merger between ims & ACNielsen ORGMARG in 2004, he was responsible for operational integration of systems/processes of ims & Nielsen. He directed the new product development efforts of sales audits and launched in 2005. He initiated the development efforts to launch the product Hospital Sales Audit and Total Sales Audit. He was a vital part of the overall I.M.S. India Leadership team providing strategic support in Data Supply and Management.

He worked with companies Sandoz India, Novartis Pharma, Sun Pharmaceutical Industries and I.M.S. Health Information & Consulting Services India from the pharma/service sector. He also worked with Siemens India and Synergesic Management Consultants.

Sunil started his career with Siemens India Limited and worked for around seven years with depts. Corporate marketing, Corporate planning, Strategic planning & Switchgear. He was responsible for market research for existing & new products, demand forecasting, performance analysis & strategic plan preparation.

Sunil moved to Sandoz as a Market Research Manager and was responsible for market research activities for two of SBU’s conventional & speciality client unit. He implemented the MRPII system in the marketing & was responsible for forecasting total demand for all the products. After the merger of Sandoz & Ciba, he headed Strategic planning & business development for Novartis Pharma. He was a core team member for the project "Business Strategy in India” with Mckinsey & Company.

Sunil then joined Sun Pharmaceuticals as Dy. G.M., Strategic Business Research, was responsible for a unit that gives strategic analysis & decision support to the top management team.

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